Lean Business Startup and Innovation
Building a business is hard work. When you start the journey of becoming an entrepreneur and make the decision to build something from nothing, at first the excitement of doing something new can lead you to make poor choices. The life of an entrepreneur is not easy. Looking from the outside you may think it is so much fun to be in charge, but the reality is that you are in charge and responsible for the business success.
People often come up with business ideas that may appear to be a can’t miss opportunity, however, they are just hypothesizing without evidence that the business idea will actually work. Don’t get discouraged! This course is designed to help you verify that your business idea will attract paying customers. If your business idea does not attract prospects to buy your product or services, STOP and change directions!
Welcome to the Lean Business Startup and innovation course. You will use the Lean Business Canvas to describe your business opportunity and identify paying customers to help you and your business thrive. You will have the opportunity to interview prospects (potentials customers) about their interest in your products or services. Don’t get discouraged or impatient with this process, it will save you lots of money and time. Trust me, you will reflect and say, I am glad that I used the Lean Business Canvas to describe my business opportunity and identify paying customers to help my business thrive.
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| Module 1 | What is a business? | |
|---|---|---|
| Unit 1 | What is a business? | |
| Unit 2 | Customers’ Jobs to be Done | |
| Module 2 | Discover the Big Idea (Problem Worth Solving) | |
| Unit 1 | Develop Your Business Idea | |
| Unit 2 | LBSI Jobs to be Done and Personas | |
| Unit 3 | Sample Lean Canvas | |
| Module 3 | Techniques to Evaluate the Big Idea (Problem Worth Solving) | |
| Unit 1 | Six Thinking Hats to evaluate the problem and your idea | |
| Unit 2 | Lean Business Canvas Review and Unique Value Proposition | |
| Module 4 | Define Customer Segments | |
| Unit 1 | Customer Segments – Potential Customers | |
| Unit 2 | Interview Potential Customers | |
| Unit 3 | Collect Data From Your Customer Interviews | |
| Unit 4 | Minimum Viable Product (MVP) | |
| Module 5 | Identify How You Will Make Money | |
| Unit 1 | Value Stream Introduction | |
| Unit 2 | Sales Channel | |
| Unit 3 | Revenue Streams and Monetization Models | |
| Unit 4 | Journey Cycles Lean Business Canvas | |
| Module 6 | Define the Costs to Run Your Business | |
| Unit 1 | Cost Structures | |
| Unit 2 | Measuring Your Business Success | |
| Unit 3 | Unique Advantage | |
| Unit 4 | Mission Statement | |
| Unit 5 | 5 Saturdays Entrepreneur Survey |